Connecting River and People to Realize Arth Ganga

Jalaj concept establishes a symbiotic linkage between river and people. Jalaj is visualized as model for livelihood diversification, through promotion of local produce, and is aimed as model for strengthening women participation in ecological and economic spheres. Communities thus empowered, will be resilient and will make informed decisions on their natural resources. The Jalaj models are also envisioned as tools to achieve SDGs, and will act as model for nature-based solutions for addressing climate change and provide human well-being and biodiversity benefits by protecting, sustainably managing and restoring ecosystems.

Working Towards

The Ministry of Jal Shakti, Government of India through the National Mission for Clean Ganga (NMCG) entrusted the Wildlife Institute of India, (WII) a project entitled “Biodiversity Conservation and Ganga Rejuvenation” for developing a science-based aquatic species restoration plan for Ganga River by involving multiple stakeholders. As a part of this project the WII developed a trained cadre of volunteers from the local community, known as Ganga Praharis. These Ganga Praharis are working for biodiversity conservation and Ganga rejuvenation. Livelihood and skill enhancement activities carried out through the project aligned Ganga conservation through livelihood centres and innovative mobile livelihood centre “Jalaj”. This successful initiative has been later taken up as a separate project.

Our Products

Discover a unique collection of handmade treasures crafted with love by our Ganga Prahari Self Help Groups (SHGs) and individuals. The products range from edibles (made of traditional grains including millets), stationary items, clothing, home décor etc. Each item at Jalaj is a testament to value skills, pledge to revive & restore tradition, art, culture and support the native riverside communities who are the guardians of the rivers. Every little effort of ours and every small contribution of yours will help in reducing the direct dependency of these communities thus conservation the vulnerable freshwater ecosystem.

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